The HBCU Pride Shop

More than Merch. It’s A Movement.

Official HBCU-inspired apparel created to honor the past, celebrate the present, and invest in the future of Black Excellence

Shop The Culture

High quality apparel created for alumni, students and supporters that represent Historically Black Colleges and Universities everywhere they go

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The "For The Culture" Tee
$29.99
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The HBCU Africa Heritage Tee
$29.99
The HBCU Pride Hoodie in Black
$79.99
The HBCU Heritage Hoodie in Black and White
$59.99
The HBCU Africa Heritage Crew in Black/White
$49.99
The HBCU Heritage Hoodie
$59.99
HBCU Africa Heritage Crewneck
$49.99
The "Thank You God For HBCUs" Long Sleeve Tee
$49.99
The Aggie Legacy Football Jersey
$79.99
NC A&T Dorm Legacy Hoodie
$79.99
The Black HBCU PRIDE Signature Hoodie
$79.99
The Royal Blue and Gold Signature Collection
from $29.99
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The Red and Gold Signature Collection
from $29.99
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The Grey and Maroon Signature Collection
from $29.99
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The Navy Blue and White Signature
from $29.99
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The Royal Blue and White Signature
from $29.99
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The HBCU Heritage Letterman Jacket (Black, Grey, Kente)
$199.99
The Maroon and Grey Signature
from $29.99
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The Navy Blue and Gold Signature
from $29.99
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The Black and Red Signature
from $29.99
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The "No Permission Needed" Tee
$29.99
The HBCU Motherland Tee (Black/White)
$29.99
The "For The Culture" Hoodie
$59.99
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