Amir Windom | Public Relations | Class of 2008
Florida A&M University (FAMU) was more than a place for me to earn a degree. It was my home away from home, a place that helped shape my career, friendships, and future.
As a proud 2008 graduate with a Bachelor of Science in Public Relations, I balanced life as a full-time student while building my career in the music industry. One of my greatest memories was winning my first Grammy Award while I was still a student at FAMU.
Through my involvement with Endustry Power Players and the Public Relations Student Society of America (PRSSA), I developed valuable relationships, lifelong friendships, and professional skills that would serve me well beyond graduation. FAMU taught me the art of hustling and how to balance having fun with handling my business.
Since graduating, I’ve been blessed to build a career spanning music, film, television, and entrepreneurship. As a Grammy Award-winning music executive and Oscar-nominated creative, I’ve been able to develop the careers of some of entertainment’s most celebrated artists, including Bruno Mars and Pharrell Williams (co-wrote the global hit Happy) to name a few. I’ve been able to work on major films such as Despicable Me 2, Think Like a Man, and Stomp the Yard: Homecoming as a music supervisor. My journey has also included producing major music festivals and entertainment experiences around the world. Been able to be being the camera as a film producer as well.
As founder of the global creative agency, RareCo Creative, I’ve continued bringing music, culture, and brands together through innovative experiences. Working with brands like Pepsi, Wells Fargo, WalMart and Spotify to name a few.
One of my proudest accomplishments is founding The Big Homecoming, a national platform celebrating HBCU culture, education, and community impact. Through its festivals, campus experiences, and philanthropic initiatives, we’ve helped create opportunities for thousands of students while contributing to more than $1 million in scholarships and grants.
For me, success isn’t just about the awards or accomplishments; it’s about using those opportunities to create a lasting impact and open doors for the next generation.

